Designing Your Free Offer Product

I am writing this today for all the  coaches, consultants,  and small biz owners. I am addressing a frequently asked question that I experience with people during a strategy session or a coaching session.  In today’s online world of business,  a great free offer is a big key to success. Long gone are the days where people could put up a newsletter opt in box and get subscribers. Now, you need a free downloadable product that people can gain access to immediately. The offer not only needs to be free, it needs to be great. Your free offer should delight and amaze. You should over deliver.

I know I feel frustrated when I get a free offer and it is a mediocre product. I am unlikely to stay subscribed or enroll in programs when the free offer is not impressive.

So, how can you put together a great free offer? Free offers vary. The offer might be an eBook, a tip sheet, an audio, an eCourse, a DVD/video, etc… Again, the free offer should be immediately downloadable.

Look around at what you have already done. Maybe you have an interview audio, maybe you have some blog entries that could be gathered together in eBook or eCourse form. If you are in business, you have information that already exists.  Be creative. See how you can repurpose and tweak what you have.  “How to”…is usually well received. Something that is quickly absorbed is also well-received (e.g. don’t give away your dissertation as your free offer).

I created my Top Life Coaching Tips eBook in one day. I read through a year’s worth of blogs and chose my top 25 tips. I edited them and formatted them. This coaching tips eBook is one of my most popular free products that I have ever created. It is now in its second edition. In fact, you can get it free here

Creating audio is simple, too. You can use a free conferencing service like  or you can use audioacrobat (this is what I use). I love audio acrobat because you can call in on the phone and record an audio that you can then turn into an mp3.  The sound quality is great. You can create a script or an outline to stay focused while you are recording. There are many other services that audio acrobat has as well.

Today, you can even create a nice looking video with your high quality cell phone. I actually recorded a commercial for my husband’s business with my Blackberry and then uploaded to YouTube. Many of the coaches I know also use the webcam built right into their PC’s. People resonate with homey, authentic, real world type of video- as long as your message is strong.

After you create your free offer, get opinions from people you trust. Ask questions about quality, content, ease of access, and finally, “Is the product in total alignment with your business and your truth of who you are as a person?”

Creating products can be a blast. This is one of my favorite pieces of my life coaching business. Have fun. What are you waiting for?…get out there and start creating.

Coach Sheri


Sheri Kaye Hoff, M.A, CGCL
Life Coach, Author, College Professor

6 thoughts on “Designing Your Free Offer Product

  1. I agree with the need for it to be GREAT. However, I struggle because I work with Parents, Teachers, and Youth Organizations and I am having a difficult time coming up with one “list building” offer that would WOW each market. Then when I had a free offer for each, the page seemed too busy or cluttered.

    Any suggestions?

    1. Thank you for your thoughtful comments. It is a challenge when you have different markets. One idea is to brainstorm about similarities between your markets. I find that even though I coach writers and other coaches, plus my market of professionals…they all respond to the idea of Top Life Coaching Tips…
      For your markets, I would think that all of them are interested in being successful thinkers and succesful in life. I am thinking about how Dale Carnegie has a course for adults and teens- the same principles work for both- but the language is a bit different. And there is a Secret for Teens…a 7 Habits for Teens. Another thought is that Parents and Teachers may be likely to download a resource that they could use with teens, but not vice versa…
      I am just brainstorming off the top of my head….hope some of it helps. Warmest, Sheri

      1. Thank you very much. Actually that will work. I kept thinking of something for the adults but it never really dawned on me to create something for use with the youth that the teachers, parents and youth organizations could use. (I think I overlooked that option because I also coach youth and create stuff FOR them)

        This was important to figure out because I am getting ready to ramp up my brand and totally redesign my website.

        You ROCK!

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